Company Details:
We are trusted as one of the leading IT enabled services provider, having a remarkable track record of consistently delivering workable and robust solutions. This becomes possible as we adopt continual innovation and remain committed to quality, implement and refine processes and leverage technological prowess. With the best software and hardware environments coupled with state-of-the-art communication facilities; our offices are fully equipped to work as virtual extensions of clients\' environment, providing 24×7 services.
Founded in 1997 in Ahmedabad, India – one of the fastest growing metros of India
* Branch offices in India, USA and Canada
* Multi-million US$ turnover with CAGR of 20%
* 1000+ certified and skilled professionals serving more than 300+ clients globally
* Offering end-to-end solutions to meet IT and ICT needs of clients
Website : http://www.devitpl.com/
SUMMARY
We are seeking an experienced Assistant Digital Marketing Manager with a minimum of 6 years in end-to-end management of performance marketing across paid and free channels. The ideal candidate will have a proven track record in social media marketing and mass-mail marketing particularly on platforms such as Facebook, Instagram, X, LinkedIn, Youtube & mailchimp. This role requires a highly analytical, organized, and detail-oriented individual with excellent communication skills, who can effectively manage multiple campaigns and collaborate with diverse teams and stakeholders.
KEY RESPONSIBILITIES
Performance Marketing Execution:
* Execute the plan, Manage & monitor performance marketing campaigns across paid and free channels, such as Mailchimp, Websites, Social Media platforms, Google Search Engines & ensuring alignment with business objectives and maximize throughput and achieve set metrics/KPIs.
* Assign and ensure the highest quality marketing creatives, collaterals, and videos in accordance with branding guidelines, marketing regulations, and results-driven timelines.
Social Media Marketing and Advertising:
* Expertise in generating organic traffic on social media platforms (Facebook, Instagram, X, LinkedIn & YouTube) with proven results.
* Keep eye on competitors\' and bigger players\' social media platforms to execute and manage digital existence, staying up to date with creative communication, performance analysis and helpful suggestions.
* Experience in successful execution of paid SM campaigns on above mentioned platforms with proven results.
Analytical and Reporting:
* Measure and report the performance of your team\'s digital marketing campaigns against goals (ROI and KPIs).
* Timely reporting of all activities to relevant stakeholders both internal and external.
* Ad-hoc report requests from management as well as clients to be delivered within stipulated time frame.
Email Campaign Management:
* Execute multiple predefined campaigns with measurable ROI.
* Expert in handling mass mailer tools such as Mailchimp, Send in Blue, etc.
* Set up email drip marketing campaigns, automation, A/B testing, successful execution, monitor and share timely reports with all stakeholders.
Stakeholder Relationship Management:
* Collaborate with key stakeholders including editorial, sales, legal, finance, and audit teams.
* Cater to ad-hoc editorial or collaterals requests from management.
* Staying up to speed with client communication such as weekly, monthly or quarterly updates either in the form of calls or emails.
Team Management:
* Experience in handling team of 10 – 15 people.
* Teamwork allocation, task monitoring, gathering results, sharing updates, solving grievances, team engagement.
SKILLS AND EXPERIENCE
Experience:
* Minimum of 6 years in digital marketing, team handling, project coordination, an eye for creativity and most of all a team player.
* Proven track record in social media marketing, Mailchimp, SEO tools paid and free, PPC ad campaigns and client management.
Skills:
* Strong analytical abilities and highly organized.
* Proficient in tools such as Google Analytics, Facebook Ads Manager, SEO tools, YouTube Analytics, Facebook Creator Studio, Google Ads Manager.
* Excellent communication both internal and clients and interpersonal skills.
* Fluent in English language.
Additional Requirements:
* Excellent project management skills, with the ability to execute on time and within budget.
* Ability to conduct keyword research, A/B testing, and analyze campaign performance.
Strong understanding of consumer research and strategic survey development
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹60,000.00 per month
Benefits:
* Health insurance
* Provident Fund
Schedule:
* Monday to Friday
* Morning shift
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 6 years (Preferred)
* total work: 6 years (Preferred)
Work Location: In person
