Department / Division
Marketing
External Interface
(Enlist external agencies/authorities that you are required to deal with while discharging your duty)
* Event agency
* PR agency
* Creative agency
* Socialites, Retailers, Vendors.
Minimum Qualification
(i.e education, training etc.)
Graduate or MBA in Marketing
Minimum Experience
* Around 3-5 years
Special Skills/Attributes
(required for performing the job effectively)
* Negotiation & Creative skills
* Ability to conceptualize and implement new activities
* Monitor number crunching activity
* Customer Service / Brand management
* Communication - Oral and writing skills
* Media Planning acumen
Overall Purpose/Objective
Of the job
Responsible for developing, planning and effectively executing of all mall events (non-revenue generating) in the mall in order to enhance consumption, increase footfalls and gain media mileage
Key Responsibilities
(List major responsibilities, that you have, to achieve the key objectives)
* Develop ideas for events based on determination of target groups to be focused on, festivals/ seasonality, successful events in the past, customer expectations etc.
* Obtain inputs from the creative/other Event agencies on the new events that can be conducted at the mall.
* Evaluate all ideas on parameters such as feasibility in terms of sponsorship and execution, budget required, PR mileage that can be obtained, increase in footfalls/Sales at retailer stores that can be achieved etc.
* Develop an annual events calendar of events
* Design/ develop joint events with retailers, assess the benefit that can be derived from such events (for the mall/customers/ retailers) and conduct the events if approved by Centre Director
* Develop ideas for CSR/ NGO related events and obtain approval for the same
* Identify event execution/ management, creative agency, online advertising agency etc. and obtain commercial estimates from them
* Provide the concept and objective of the event, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc. to the creative agency
* Identify sponsors for the various mall events , interact with them to explain the concept, objective and target group of the event and finalize sponsorship deals
* Obtain the necessary permissions/ licenses from the Traffic Police, Municipal Corporation, Police Department and any other relevant government/ regulatory body
* Ensure tracking of the expenses/ spend on the events and any deviation from the budget on a regular basis
Qualifications
Minimum Qualification
(i.e education, training etc.)
Graduate or MBA in Marketing
Primary Location: IN-UP-Lucknow
Work Locations: Lucknow Gomtinagar (PMC) Shan-e-awadh, Gomiti Nagar Extension, Sector 7 Lucknow 226010
Job: Marketing
Organization: Mall Business
Schedule: Regular
Shift: Standard
Job Type: Full-time
Day Job
Job Posting: Sep 17, 2021, 5:49:56 AM
