Job Description

Requisition ID: 66329
Date: Sep 23, 2024
Location:
Hyderabad, Telangana, IN
Department: Marketing
Description:

At West, we\'re a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West\'s indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?




There\'s no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.




We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.



JOB SUMMARY





In this role, you will be responsible for driving customer engagement within the marketplace through the development and deployment of promotional materials which highlight the differentiation of West products and services. This individual will combine creative, strategic, and tactical thinking with an analytical approach to systematically improve the development, coordination, and deployment of effective, compelling promotional materials and lead internal business processes to coordinate and integrate efforts across market units/product management/service priorities. They will also research key market trends and compile market reports on customer/product needs to help in the creation and deployment of marketing content.



Essential Duties and Responsibilities



* Work closely with sales and customers to create demand and increase business
* Coordinate with regional product management for better lead times and other processes.
* Collect market insights using various pharma sites and share regularly with sales and other stake holders.
* Work closely with marketing team to promote the product segments.
* Work on marketing promotion plans for customer engagement like webinars/ seminars, Industry events, exhibitions/ digital campaigns etc.
* Organize monthly review calls with stake holders for tracking of product growth.
* Share monthly tracking reports and analysis.
* Work on market data, do regular analysis and share product related insights. Analyse gaps through data and work with sales to bridge it.
* Other duties as assigned



BASIC QUALIFICATIONS





Education





Education Level



Education Details



Required/

Preferred





Bachelor's Degree



with an emphasis in marketing or business administration or equivalent experience



Required





Master's Degree



MBA with an degree in marketing



Preferred





Work Experience





Experience



Experience Details



Required/

Preferred





3-4 years (Entry/Jr Assoc)



in product marketing, ideally in a B2B role selling technically complex products



Preferred





Preferred Knowledge, Skills and Abilities





KSAs





Strong analytical and project management skills





Self-driven, curious, and well-organized





Ability to work effectively and collaboratively within a team and coordinate efforts cross-functionally to achieve positive results





Excellent verbal communication, presentation skills, and writing proficiency





Strong interpersonal skills to engage with technical and commercial stakeholders with credibility and authenticity





Creativity in developing content that brings value propositions, differentiation, and positioning to the lifecycle for Glass System products and services





Proficiency in developing market messaging in line with Challenger principles and in support of customer journey





Ability to leverage technical data to support product claims through commercial content generation





Technical proficiency in managing collaborative work through digital platforms including Teams, SharePoint, MS Project and respective internal marketing tools to manage campaigns





Exercises wide latitude in determining objectives and approaches to critical assignments





Working knowledge of medical device regulations, ISO standards, and market trends on combination products





Able to be aware of all relevant standard operating procedures as per Company policy as they are related to the position covered by this Job Description





Able to comply with the company\'s safety and quality policy at all times





Travel Requirements





Estimated Amount





10%: Up to 26 business days per year





Physical Requirements





Job Demand Classification



Details





Sedentary

*
exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to life, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.





Additional Requirements





*



Must be able to communicate effectively, make quick decisions, interpret data, read & write, speak in front of groups, express & exchange ideas, understand direction and adhere to procedures





West embraces diversity and equality of opportunity. We foster an environment where all individuals are safe, treated fairly, valued and respected. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, disability status or other applicable legally protected characteristics. Where permitted by law, employment with West Pharmaceutical Services, Inc. or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of post-offer background screening and/or drug screening.