HIRING FOR BUSINESS ANALYST
Job Location- Rajarhat, Kolkata, West Bengal 700156
Academic Qualification MCA
Work Experience 4Yrs
Shift Timing 10 am - 7 pm
Working Days Monday - Saturday
Salary 40K+
SOME BASIC KRA\'s
● Conduct comprehensive market research and analysis to identify trends, opportunities, and competitive landscapes in the digital marketing and website development industry.
● Collaborate with cross-functional teams including marketing, design, development, and sales to gather and analyze business requirements.
● Develop detailed business cases, requirements documentation, and project plans to support the execution of digital marketing campaigns and website development projects. ● Utilize analytical tools and methodologies to measure and track key performance indicators (KPIs), ensuring alignment with project objectives and client expectations.
● Provide valuable insights and recommendations to optimize digital marketing strategies, website performance, user experience, and conversion rates.
● Facilitate communication between stakeholders, project teams, and clients to ensure clarity, transparency, and alignment throughout the project lifecycle.
● Proactively identify risks, issues, and dependencies, and develop mitigation strategies to minimize project disruptions and maximize outcomes.
● Stay updated on industry best practices, emerging technologies, and market trends to drive continuous organizational improvement and innovation.
● Regularly monitor and evaluate marketing campaign effectiveness, identifying improvement and optimization areas.
● Conduct market research to identify industry trends, consumer behaviors, and competitive landscape within the digital marketing space.
● Analyze competitor strategies and performance metrics to benchmark our company's performance and identify opportunities for differentiattion.
● Collaborate with stakeholders to gather business requirements for new digital marketing initiatives or enhancements to existing ones
● Document business requirements, user stories, and acceptance criteria to guide the development and implementation process.
● Work closely with marketing teams to develop data-driven strategies and tactics for customer acquisition, retention, and engagement.
● Partner with marketing, sales, and product teams to align digital marketing efforts with overall business objectives and strategies.
● Communicate findings and insights effectively to stakeholders at all levels, including executives, to drive informed decision-making.
Qualifications:
● Strong analytical skills with the ability to translate complex data into actionable insights and recommendations.
● Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence decision-making.
● Detail-oriented with a strategic mindset and a passion for driving business results through data-driven insights.
● Excellent communication skills, with an ability to translate data into actionable insights
● High proficiency in technical writing.
Job Type: Full-time
Pay: ₹480,000.00 per year
Schedule:
* Day shift
Application Question(s):
* Have you ever worked in an digital marketing agency? Yes or No
Education:
* Bachelor's (Preferred)
Experience:
* Market analysis: 4 years (Preferred)
* Business analysis: 4 years (Preferred)
* gap analysis: 1 year (Preferred)
* analysing consumer behaviour and making strategies: 4 years (Preferred)
Location:
* Kolkata, West Bengal (Preferred)
Work Location: In person
