Role: Campaign Marketing Executive
Experience: 3- 8 years
Location: Chennai
Responsibilities:
* Develop and implement comprehensive marketing strategies to achieve business objectives.
* Plan, manage, and optimize marketing budgets to maximize ROI.
* Conduct market research and competitor analysis to identify opportunities and threats.
* Strong understanding of digital marketing channels and tools (SEO, SEM, email marketing, social media, etc.)
* Create, execute, and manage multi-channel marketing campaigns (email, social media, webinars, events, etc.).
* Develop compelling content and messaging tailored to target audiences.
* Monitor and analyze campaign performance, providing regular reports and insights.
* Own and drive GTM strategies for new product launches and feature updates.
* Collaborate with cross-functional teams (product, sales, customer success) to ensure alignment and effective execution.
* Implement lead nurturing programs to engage prospects and guide them through the sales funnel
* Utilize marketing automation tools to segment and target leads with personalized content.
* Track, measure, and report on key performance metrics (KPIs) to assess campaign effectiveness.
* Use data-driven insights to refine and optimize marketing strategies and tactics.
