About Client:
Our client is a distinguished financial services organization offering lending solutions for various consumer and business requirements. Their commitment to customer satisfaction and innovation makes them a trusted partner. They maintain a robust presence in urban and rural regions, driving economic development.
a) Performance Marketing Strategy & Execution:
* Develop and implement a comprehensive performance marketing strategy aligned with the overall business goals and objectives of the NBFC.
* Identify and prioritize the most effective digital marketing channels for lead generation, such as Search Engine Marketing (SEM), Search Engine Optimization (SEO) with a conversion focus, Social Media Marketing (SMM) focused on lead acquisition, Paid Advertising (PPC, Display), and Email Marketing nurturing campaigns.
* Lead the selection, negotiation, and management of digital marketing agencies and vendors specializing in performance marketing channels.
* Oversee campaign budgeting, allocation, and optimization across all channels based on performance data and return on investment (ROI).
* Implement A/B testing methodologies and utilize data analytics to continuously optimize campaign performance and maximize lead generation.
* Track and measure key performance indicators (KPIs) such as cost-per-lead (CPL), lead quality, and conversion rates to ensure campaign effectiveness and ROI.
* Stay updated on the latest performance marketing trends, tools, and technologies within the NBFC space.
b) Lead Management & Conversion Optimization:
* Develop and implement a data-driven lead management strategy to ensure efficient lead nurturing and conversion into paying customers.
* Work closely with the sales team to understand their needs and ensure a seamless lead handover process.
* Analyze website traffic data and user behavior to identify areas for improvement and optimize the conversion funnel for better lead generation.
* Implement conversion rate optimization (CRO) strategies on the NBFC's website to enhance lead capture and conversion rates.
* Digital Business Projects & Growth Initiatives
* Champion and lead digital business projects that support lead generation, customer acquisition, and overall business growth objectives.
* Identify and implement new performance marketing channels and tactics to stay ahead of the curve and maximize lead generation potential.
* Research and analyze market trends to develop innovative digital marketing strategies and campaigns that differentiate the NBFC in the competitive landscape.
c) Analytics:
* Demand Generation from Digital Campaigns: Prospects
* Social Media: Campaigns, Reach, Relevance
* Digital Media: Campaigns, Share of Voice
* Website: Traffic, Reach, Ranking and Keyword authority
d) Functional Competencies:
* Working knowledge Website Management – Content Management – SEO - SEM
* Working knowledge of social media, ORM, Campaign Management, Lead Management, Online Customer Care, GDN
* Mobility Experience / development of mobile sites / Apps
* Agency Management
* Media Planning Skills, Analytical Skills etc.
Qualifications: MBA – Marketing (preferred Tier II or III B- School)
Experience: 10+ years exp in Digital Marketing with a focus on performance marketing/ content strategy/campaign management along with team handling experience
