We are seeking a dynamic and experienced SaaS Content Marketer to join our growing marketing team. The ideal candidate will be a strategic thinker with a proven track record in crafting compelling content that drives engagement, generates leads, and nurtures customer relationships. You will play a crucial role in our content strategy, working closely with cross-functional teams to ensure our messaging is consistent, impactful, and aligned with our brand voice.
Responsibilities
* Develop and execute a comprehensive content marketing strategy tailored to our SaaS products.
* Competitor analysis
* Create high-quality, engaging content including blog posts, whitepapers, eBooks, case studies, webinars, email campaigns, and social media posts.
* Collaborate with product, sales, and customer success teams to understand product features, customer pain points, and industry trends.
* Manage content calendars to ensure timely delivery of content across various channels.
* Optimize content for SEO to increase organic traffic and search engine rankings.
* Analyze content performance metrics and provide insights to improve future content initiatives.
* Stay abreast of industry trends, competitive landscape, and emerging technologies to keep content relevant and innovative.
* Lead and mentor junior content team members, ensuring best practices and continuous improvement.
Qualifications
* Bachelor\'s degree in Marketing, Communications, Journalism, or a related field.
* 2-3 years of experience in content marketing, preferably within the SaaS industry.
* Exceptional writing, editing, and storytelling skills with a keen attention to detail.
* Strong analytical skills and the ability to derive actionable insights from data.
* Strong understanding of SEO best practices and digital marketing trends.
* Proficient in content management systems (CMS), email marketing platforms, and analytics tools.
* Ability to manage multiple projects and deadlines in a fast-paced environment.
* A creative mind set with a passion for continuous learning and innovation.
Skills: SaaS Marketing, Content Marketing, Marketing Automation, It service
Job Type: Full-time
Pay: ₹25,000.00 - ₹50,000.00 per month
Schedule:
* Day shift
Experience:
* total work: 2 years (Required)
Work Location: In person
