Position Overview:
We are seeking a talented and motivated Content Marketing Specialist to join our dynamic team. The ideal candidate will have a proven track record in crafting compelling content for email, SMS, and WhatsApp campaigns that drive engagement, conversions, and brand loyalty. This role involves developing and executing content strategies, managing campaign calendars, and analyzing performance metrics to optimize our communication channels.
Key Responsibilities:
* Content Creation: Develop engaging and persuasive content for email newsletters, SMS alerts, and WhatsApp messages that align with our brand voice and marketing objectives.
* Campaign Management: Plan, create, and implement multi-channel campaigns that drive customer engagement and achieve marketing goals. Coordinate with designers and developers to ensure content is visually appealing and functional across platforms.
* Segmentation & Personalization: Utilize customer data to segment audiences and personalize messages for maximum impact. Implement strategies to increase open rates, click-through rates, and overall engagement.
* A/B Testing: Conduct A/B tests to optimize content performance. Analyze test results and apply insights to refine content strategies and improve campaign effectiveness.
* Analytics & Reporting: Monitor, analyze, and report on campaign performance using tools such as Google Analytics, email marketing platforms, and SMS/WhatsApp analytics. Use data-driven insights to make informed recommendations and adjustments.
* Compliance & Best Practices: Ensure all communications adhere to legal regulations (e.g., CAN-SPAM Act, GDPR) and industry best practices. Stay updated on emerging trends and technologies in content marketing and messaging.
* Customer Engagement: Develop strategies to foster ongoing engagement and nurture customer relationships through targeted content and timely messaging.
* Collaboration: Work closely with cross-functional teams, including product, sales, and customer support, to align messaging with overall business goals and customer needs.
Qualifications:
* Bachelor\'s degree in Marketing, Communications, or a related field.
* Proven experience (3+ years) in content marketing with a focus on email, SMS, and WhatsApp channels.
* Strong writing, editing, and proofreading skills with the ability to craft compelling messages that resonate with diverse audiences.
* Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot) and SMS/WhatsApp marketing tools.
* Experience with A/B testing and data analysis to optimize campaign performance.
* Knowledge of compliance regulations related to digital communication.
* Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines effectively.
* Creative thinker with a passion for staying current with industry trends and best practices.
Preferred Skills:
* Experience with CRM systems and marketing automation tools.
* Familiarity with HTML/CSS for email design.
* Experience in data-driven marketing and personalization strategies.
What We Offer:
* Competitive salary and benefits package.
* Opportunities for professional growth and development.
* Collaborative and innovative work environment
Job Types: Full-time, Permanent
Pay: ₹25,000.00 - ₹35,000.00 per month
Schedule:
* Day shift
Work Location: In person
