### Job Information
Industry
IT Services
Work Experience
5-7 years
City
Kolkata
State/Province
West Bengal
Country
India
Zip/Postal Code
700156
### Job Description
Innofied is looking to hire a Content writer who will be responsible for content marketing activities of our product suite, AllRide Apps (SaaS & Enterprise).
As a Content Writer, you will be responsible for developing and implementing the company's content strategy based on our specific goals and objectives. You will lead the efforts to increase web traffic and brand awareness through the marketing of content online and craft "shareable" content, distribute content on the appropriate platforms and measure the results of marketing activity. Responsibilities:
* Plan digital content strategies across all online platforms with our marketing head.
* Develop editorial calendar, delegate tasks and ensure deadlines are met
* Create free resources each month to drive leads, subscribers, awareness
* Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy
* Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product\'s core benefits properly and consistently
* Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
* Work with designers, product marketing, sales, and external influencers and other industry experts
* Implementing SEO best practices.
* Grow our subscriber base
### Requirements
* 3-7 years of content marketing or direct copywriting experience
* Editorial mindset that seeks to understand what audiences consume and how to create it
* Experience in producing smart CTAs according to the visitor lifecycle stage
* Excellent communication and writing skills in English
### Benefits
* PF
* Medical Insurance
### About Innofied
Innofied Solutions, a 10+ years old digital transformation company with 6 offices worldwide and 100+ team members. We are looking for an experienced Product Owner for one of our products, AllRide Apps (www.allrideapps.com), a SaaS-based software with smart technologies and AI capabilities for the Transport and Delivery businesses.
