Job Summary: As a Content Writer with expertise in email marketing, you will be responsible for creating and optimizing email campaigns that captivate our audience and achieve measurable results. You will work closely with our marketing team to develop content strategies, write persuasive copy, and analyze campaign performance. Your role is crucial in ensuring our email communications are engaging, on-brand, and drive growth.
Key Responsibilities:
* Content Creation: Write clear, compelling, and persuasive email copy that aligns with our brand voice and marketing objectives. This includes promotional emails, newsletters, drip campaigns, and transactional emails.
* Strategy Development: Collaborate with the marketing team to develop email marketing strategies and content plans that support overall business goals and target audience needs.
* Segmentation & Personalization: Utilize customer data to create segmented and personalized email content that resonates with different audience groups and drives higher engagement rates.
* Campaign Management: Plan, execute, and optimize email campaigns, including A/B testing subject lines, content, and calls to action to maximize open rates and conversions.
* Performance Analysis: Monitor and analyze email campaign performance metrics such as open rates, click-through rates, and conversion rates. Use insights to refine strategies and improve future campaigns.
* Compliance & Best Practices: Ensure all email communications adhere to industry regulations and best practices, including GDPR, CAN-SPAM, and other relevant guidelines.
* Collaboration: Work closely with graphic designers, marketers, and other stakeholders to ensure cohesive and visually appealing email designs and content.
Qualifications:
* Experience: Minimum of 3-5 years of experience in content writing with a focus on email marketing.
* Proven Track Record: Demonstrated success in creating effective email marketing campaigns that drive engagement and conversions.
* Skills: Exceptional writing and editing skills with the ability to craft engaging and persuasive content. Strong understanding of email marketing tools and platforms (e.g., Mailchimp, HubSpot, Klaviyo as well as salesforce).
* Analytical Ability: Proficient in analyzing email performance data and deriving actionable insights to optimize campaigns.
* Creativity: Ability to think creatively and adapt content strategies to meet changing market trends and audience preferences.
* Attention to Detail: High level of accuracy and attention to detail in all aspects of content creation and campaign execution.
* Team Player: Strong collaborative skills and the ability to work effectively with cross-functional teams.
Education:
* Bachelor\'s degree in Marketing, Communications, English, Journalism, or a related field.
Why Join Us?
* Innovative Environment: Be part of a forward-thinking company that values creativity and fresh ideas.
* Career Growth: Opportunities for professional development and career advancement.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
* Work from home
Schedule:
* Day shift
* Monday to Friday
Ability to commute/relocate:
* Shyam Nagar, Kanpur, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)
Experience:
* Content writing: 3 years (Required)
* total work: 3 years (Required)
* Email marketing: 5 years (Required)
Language:
* English (Preferred)
Work Location: In person
