Experience: 10+ Years in Events & Branding Industry
Key Responsibilities:
* Brand Strategy Development: Collaborate with the marketing team to define and develop brand strategies for various events, ensuring consistency in messaging, visuals, and overall brand experience.
* Copywriting: Create engaging and persuasive copy for a wide range of event-related materials, including websites, social media, brochures, email campaigns, and press releases.
* Brand Voice & Identity: Establish and maintain a distinct and consistent brand voice for each event, ensuring alignment with the overall company brand and values.
* Campaign Ideation: Develop creative concepts and communication strategies for event marketing campaigns, focusing on storytelling that resonates with the target audience.
* Strategic Messaging: Craft strategic messaging frameworks that effectively communicate the event's unique value proposition, key themes, and objectives to different audience segments.
* Content Planning: Develop content calendars and detailed plans for multi-channel marketing campaigns, including digital, print, and social media platforms.
* Market Research: Conduct market and audience research to inform branding decisions, ensuring that content and strategies are tailored to the preferences and behaviors of target audiences.
* SEO & Digital Marketing: Implement SEO best practices in copywriting to enhance the visibility of online event content and drive engagement through digital channels.
* Brand Guidelines: Create and manage brand guidelines for events to ensure consistent use of logos, colors, fonts, and messaging across all marketing materials.
* Creative Direction: Work with designers and other creative professionals to ensure that visual elements align with the brand strategy and enhance the overall narrative.
* Performance Analysis: Analyze the performance of branding and marketing initiatives, using insights to refine strategies and improve future campaigns.
* Event Descriptions: Craft detailed and enticing event descriptions that highlight key features, speakers, sponsors, and activities to attract and inform potential attendees.
* Press Releases: Write press releases and media kits to promote events and secure media coverage.
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹70,000.00 per month
Experience:
* Copywriting: 10 years (Required)
* Brand Strategist: 10 years (Required)
* Events & Branding Industry: 10 years (Required)
* Event Descriptions: 10 years (Required)
* Press Releases: 10 years (Required)
Work Location: In person
Application Deadline: 22/09/2024
