Chennai
Marketing
Full time
THE ROLES AND RESPONSIBILITIES OF THE DIGITAL MARKETING INCLUDE
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* Develop and execute digital marketing strategies for the e-commerce website to drive traffic, increase brand awareness, and improve customer engagement.
* Optimize website content and structure for search engine ranking through SEO techniques.
* Create and manage social media marketing campaigns on various platforms to increase brand visibility and customer engagement.
* Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other channels, to drive sales and conversions.
* Use analytics tools to measure and analyze the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
* Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and e-commerce.
* Collaborate with other departments, including design, content, and customer service teams, to ensure consistent brand messaging across all channels.
* Work closely with the sales team to optimize the customer journey and increase conversion rates.
* Monitor and analyze competitor activities and market trends to identify new opportunities for growth and improvement.
* Manage the budget for digital marketing campaigns and optimize spend for maximum ROI.
* Immerse yourself in our products and brand ideology to create marketing campaigns that authentically represent our values and resonate with our audience.
REQUIREMENTS:
* Proven experience as a Digital Marketer in E-Commerce Platform.
* In-depth knowledge of various digital marketing channels, platforms, and tools.
* Knowledge of the latest marketing trends and techniques
* Excellent ability to communicate effectively, both in written and verbal communication.
Minimum Experience : 4 Years
