A Digital Marketer is responsible for creating, implementing, and managing marketing campaigns that promote a company's products or services online. They play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads or customers. The role typically involves a combination of creativity, analytical thinking, and technical skills.
Job Description: Digital Marketer
Job Title: Digital Marketer
Location:Tirumangalam,Madurai
Employment Type: Full-time / Part-time / Contract
Job Summary:
We are looking for a skilled and results-driven Digital Marketer to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing digital marketing strategies to increase online presence, drive traffic, and generate leads that convert into sales. You will work closely with the marketing team to ensure consistent messaging across all digital channels.
Key Responsibilities:
* Develop and Implement Digital Marketing Strategies: Design, plan, and execute digital marketing campaigns across various channels including social media, email, search engines, and display advertising.
* Content Creation and Management: Collaborate with the content team to create engaging and relevant content for online platforms such as blogs, social media, and websites.
* SEO and SEM Optimization: Optimize website content and structure to improve search engine rankings (SEO), and manage paid search campaigns (SEM) to increase visibility and traffic.
* Social Media Management: Develop and manage social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and build brand awareness.
* Email Marketing: Plan and execute email marketing campaigns to nurture leads, promote products/services, and communicate with the customer base.
* Analytics and Reporting: Monitor and analyze campaign performance using tools like Google Analytics, providing insights and recommendations for improvement. Report on KPIs and ROI for digital marketing activities.
* Lead Generation: Utilize digital marketing techniques to generate leads, including landing page creation, A/B testing, and optimization of conversion funnels.
* PPC Campaign Management: Create, manage, and optimize Pay-Per-Click (PPC) campaigns on platforms like Google Ads and social media to drive targeted traffic.
* Collaboration: Work closely with the sales and product teams to align marketing strategies with business goals.
* Stay Updated: Keep up-to-date with the latest digital marketing trends, tools, and best practices to ensure the company remains competitive.
Qualifications:
* Bachelor\'s degree in Marketing, Business, Communications, or a related field.
* Proven experience as a Digital Marketer or in a similar role.
* Strong understanding of digital marketing concepts, SEO/SEM, social media, email marketing, and web analytics.
* Experience with marketing tools and software such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and email marketing platforms.
* Excellent written and verbal communication skills.
* Strong analytical skills and data-driven thinking.
* Creative mindset with the ability to think strategically.
* Familiarity with content management systems (CMS) like WordPress is a plus.
* Certification in Google Ads or Digital Marketing is a plus.
Key Competencies:
* Strategic Thinking
* Creativity and Innovation
* Attention to Detail
* Problem-Solving Skills
* Project Management
* Team Collaboration
Work Environment:
* Fast-paced, dynamic, and collaborative.
* Opportunity for growth and learning.
* Flexibility in working hours or remote work (if applicable).
Salary: Competitive, based on experience and qualifications.
Job Type: Full-time
Pay: ₹9,627.55 - ₹36,633.98 per month
Schedule:
* Day shift
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 1 year (Preferred)
* total work: 1 year (Preferred)
Work Location: In person
