(SEO + Digital Platforms Manage + Paids Ads + Campaigns Execution and
Strategy + Analysis + Website Management )
Job experience: 3-6 years
Job location: Ahmedabad, Gujarat, India
Reporting to: Director
Company Profile
Saathi is a manufacturing company that makes eco-friendly hygiene products. Founded by
graduates from MIT (US) and Nirma, we are innovators in the use of alternative materials
and zero-waste production. Our mission is to create hygiene products that are good for the
body, environment, and community.
Our first product, biodegradable sanitary pads made from banana fibre, stands to
revolutionize the feminine hygiene sector. Each woman using Saathi pads can save 60kg of
pad waste in her lifetime. When women purchase a box of Saathi pads, they subsidize the
price of pads sold to women in urban slum and rural areas. We are building an unstoppable
team to help us bring Saathi biodegradable pads to women across India, and around the
world. .
2. ROLE AND RESPONSIBILITIES
The Digital Marketing person is responsible for the strategic design, implementation and
management of a range of on-line & off-line communication strategies targeting media and
industry engagement, to promote the value of the market research industry. This will be
achieved through a combination of corporate communications, public affairs, press office
and e-marketing development communication strategies. This position will report directly
to the Director .
PRIMARY RESPONSIBILITIES
* Develop strategic communications planning for promotion and dissemination of
corporate and marketing content
* Develop corporate promotions and communications liaising with other departments
and the Management Team.
* Create, adapt, improve and optimize web communication for SEO and organic and
keyword search
* Manage the corporate branding
* Develop/maintain social media profiles and quality content on Twitter, Facebook,
Instagram and LinkedIn.
* Develop other, relevant social media outlets to support and expand our digital
presence.
* Recruitment and maintenance of media partnerships
* Manage PR and press relations
* Assist in the preparation and drafting of various communications (email, social
media, blogs, applications etc. …) including at times high-level public speeches for
Council and Director General
* Email marketing and Inbound marketing management
* Email campaign development and implementation
* Manage inbound marketing system, including campaign development and data
analysis
* Develop compelling custom content
* Design and deliver emails
* Craft email campaigns
Print and Social Media Optimize print, social media and blog campaigns to generate interaction, brand
exposure, and sales
* Identify appropriate print and social media channels for targeted campaigns
* Transform content to ensure easy sharing with social networks
* Continue to build and maintain SAATHI\'s strong online reputation, and be its biggest
advocate in the print and social world
* Establish an effective presence in trade magazines and social media sites
* Manage the \"facilitation\" of key social media
* Develop and implement customer service response to common complaints and a
process in which they are resolved and communicated
PROFILE REQUISITIONS:
* A minimum of 3 years experience in digital marketing
* Demonstrable experience in delivering successful digital marketing campaigns
* Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Solid knowledge of website analytics tools like Google Analytics, NetInsight,
Omniture, WebTrends etc.
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in digital marketing and
measurement
