Key Responsibilities:
* PPC Campaign Management:
* Develop, implement, and manage effective PPC campaigns across multiple platforms (Google Ads, Bing, Facebook, LinkedIn, etc.).
* Perform daily account management of PPC campaigns, including monitoring performance, optimizing bids, and managing budgets.
* Conduct keyword research, audience targeting, and competitive analysis to optimize ad performance.
* Campaign Optimization:
* Continuously analyze and optimize campaigns for maximum ROI, including A/B testing of ad copy, landing pages, and other key elements.
* Track and report on KPIs, making data-driven decisions to improve performance.
* Collaboration:
* Work closely with the SEO team, content creators, and web developers to ensure alignment with broader marketing strategies.
* Coordinate with the design team to create visually appealing ad creatives.
* Analysis & Reporting:
* Regularly review and analyze performance data, providing insights and recommendations for improvement.
* Prepare detailed reports and dashboards for upper management and stakeholders.
* Landing Page Development:
* Collaborate on the development and optimization of landing pages to ensure high conversion rates and user experience.
* Ad Copy Creation:
* Write and test engaging ad copy to drive clicks and conversions.
* Stay Updated with Industry Trends:
* Keep up with the latest trends in PPC, search engine marketing, and digital marketing strategies to stay ahead of the competition.
Job Type: Full-time
Pay: ₹15,000.00 - ₹70,000.00 per month
Schedule:
* Day shift
Education:
* Bachelor's (Preferred)
Work Location: In person
