Digital Marketing Analyst About QualMinds:
We at QualMinds design & develop world-class digital products and custom software for Startups, Scale-ups & Enterprises with our world-class engineering team.
We assemble a great team of frontend, backend, full-stack, QA automation, UI/UX, DevOps, data science, machine learning, and agile experts to help our clients propel their pursuit of digital excellence.
Our engineering community at QualMinds is always passionate about building customer-centric software with the highest quality, performance, security, scalability, and lowest failure rates. Role: Digital Marketing AnalystExperience: FresherLocation: Hyderabad (WFO)
As a Digital Marketing Analyst, you will assist in the planning, execution and optimization of client accounts working closely with our Customer Success and Client Services Teams. The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns, and you understand how 'digital presence' can become a strong asset to securing growing revenue. Roles & Responsibilities:* Manage social media Pay-Per-Click (PPC) campaigns
* Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives
* Monitor digital trends, emerging technologies, and risks
* Regularly provide feedback and insights gained in support of business objectives
* Develop web measurement strategies and reporting of key business metrics
* Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders
* Create and maintain metrics and reports on marketing campaigns
* Monitor campaign results, analyze key metrics and optimization results
Skills & Qualifications* Graduation/Post Graduation degree in Marketing, Business, Communications, or a related field.
* Experience in digital marketing or the automotive vertical desired
* Strong communication skills
* Min 1 year of experience with Google AdWords, *a plus*
* Proficiency in Microsoft Office, *required*
* Strong quantitative skills required to analyze and optimize campaign performance
* Ability to work cross-functionally with client services teams to ensure coordinated messaging and maximized performance
* Must be results driven, have obsessive attention to detail and be a team player
* Passion in digital marketing.
* Ability to think creatively and identify and resolve problems
* Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
* Ability to clearly and effectively articulate successes and failures of digital campaigns to clients & account executives
* Excellent analytical and organizational skill sets
* Highly organized and detailed oriented
* Adapt to Learn new platforms as per client requirements is a plus.
