* Social Media Management:
* Assist in planning, creating, and scheduling content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
* Monitor social media channels, engage with followers, and respond to comments and inquiries promptly.
* Analyze social media performance and assist in preparing reports to improve engagement and reach.
* Content Creation:
* Collaborate with the marketing team to create engaging content, including blog posts, infographics, videos, and other digital materials.
* Assist in updating website content and ensuring it is SEO-friendly.
* Support in the creation of email marketing campaigns, newsletters, and promotional materials.
* SEO and SEM Support:
* Conduct keyword research to optimize website content for search engines.
* Assist in managing pay-per-click (PPC) campaigns, including Google Ads and social media ads.
* Monitor and report on the performance of SEO and SEM campaigns.
* Analytics and Reporting:
* Use tools like Google Analytics, Google Search Console, and social media analytics to track the performance of digital marketing efforts.
* Assist in preparing detailed reports on campaign performance, website traffic, and social media metrics.
* Provide insights and recommendations for improving digital marketing strategies based on data analysis.
* Email Marketing:
* Assist in the design and distribution of email marketing campaigns.
* Monitor and analyze the performance of email campaigns, including open rates, click-through rates, and conversions.
* Maintain and update the email marketing database.
* Campaign Coordination:
* Support the planning and execution of digital marketing campaigns, including promotions, launches, and special events.
* Coordinate with internal teams and external vendors to ensure the timely delivery of marketing materials.
* Market Research:
* Conduct market research to identify trends, customer preferences, and competitive landscape.
* Assist in the development of strategies to target specific customer segments and markets.
Qualifications and Experience:
* Education: Bachelor\'s degree in Marketing, Communications, Digital Media, or a related field.
* Experience:
* 1-2 years of experience in digital marketing or a related role.
* Experience with social media management, content creation, and digital advertising is preferred.
* Skills:
* Strong understanding of digital marketing concepts, including SEO, SEM, PPC, and social media marketing.
* Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
* Excellent written and verbal communication skills.
* Creative thinking and problem-solving abilities.
* Strong organizational skills and the ability to manage multiple projects simultaneously.
* Basic knowledge of graphic design and content creation tools (e.g., Canva, Adobe Creative Suite) is a plus.
Job Type: Full-time
Pay: Up to ₹30,000.00 per month
Benefits:
* Leave encashment
* Paid time off
Schedule:
* Fixed shift
Supplemental Pay:
* Yearly bonus
Application Question(s):
* What is your Current CTC ?
* What is your Notice Period ?
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 1 year (Required)
Work Location: In person
