Job Overview:
The Digital Marketing Executive will be responsible for creating, executing, and optimizing online marketing campaigns across various digital channels. This role requires a blend of creativity, analytical skills, and technical expertise to drive brand awareness, customer engagement, and revenue growth. The ideal candidate should have a passion for digital trends, be detail-oriented, and possess a strong understanding of online marketing strategies.
Key Responsibilities:
* Campaign Management:
* Plan, create, and manage digital marketing campaigns, including PPC, SEO, social media, email marketing, and display advertising.
* Monitor campaign performance, analyze key metrics, and optimize campaigns to improve ROI.
* Collaborate with the design and content teams to produce engaging and effective marketing materials.
* Social Media Management:
* Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
* Create and schedule content that aligns with the brand voice and marketing goals.
* Engage with the online community, responding to comments and messages to build relationships with the audience.
* SEO and Content Optimization:
* Conduct keyword research and implement on-page and off-page SEO strategies to improve website ranking and visibility.
* Collaborate with content creators to ensure all content is optimized for search engines.
* Track and report on website performance using tools like Google Analytics.
* Email Marketing:
* Design and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows.
* Analyze email campaign performance and optimize for higher open rates, click-through rates, and conversions.
* Analytics and Reporting:
* Monitor and report on key performance indicators (KPIs) such as website traffic, conversion rates, and ROI.
* Use data-driven insights to inform and improve digital marketing strategies.
* Prepare regular reports for management, highlighting campaign performance and areas for improvement.
* Budget Management:
* Assist in managing the digital marketing budget, ensuring cost-effective spending and maximizing return on investment.
* Track expenditures and provide recommendations for budget adjustments.
* Collaboration and Coordination:
* Work closely with cross-functional teams, including sales, product development, and customer service, to ensure marketing efforts align with overall business objectives.
* Coordinate with external agencies and vendors as needed.
* Stay Updated:
* Keep up-to-date with the latest digital marketing trends, tools, and best practices.
* Continuously learn and adopt new techniques to improve marketing effectiveness.
Job Type: Full-time
Pay: From ₹15,000.00 per month
Education:
* Diploma (Preferred)
Experience:
* Digital marketing: 2 years (Preferred)
* total work: 2 years (Preferred)
Work Location: In person
