* Supporting the Head of Marketing in day-to-day marketing and related promotional activities including website management, social media marketing, campaigns marketing, events management, and more.
* End-to-end planning, coordination, and execution of a variety of campaigns & events, including community building events/sessions, conferences, product launches, webinars, and similar, across Cambridge, UK, and Ahmedabad, India.
* Cultivate and maintain relationships with vendors, sponsors, and partners to enhance event experiences and drive additional event support.
* Utilise various marketing channels (social media, email, content marketing, etc.) to promote campaigns & eventsand drive engagement/attendee participation.
* Providepost-event/campaign reports and insights to the marketing and management teams, summarising key success metrics, learnings, and outcomes.
* Preparing, managing and organising various marketing collaterals and presentations with military precision.
* Spotting client acquisition opportunities, marketing trends and capitalising on them with creative strategies.
* Developing content calendars on a weekly and monthly basis.
* Prepare newsletters and promotional emails and organise their distribution through various channels.
* Assisting in PR-related activities such as PR research, finding the right platforms, websites, blogs etc.
* Assisting in writing, editing, and content creation including articles, blog posts, web copy, landing pages, in-depth guides, customer stories promoting the company and its services.
* Utilising various marketing/CRM tools such as MailChimp, Google Analytics, Google Search Console, Hubspot, and related to track and optimise marketing campaigns.
* Excellent verbal and written communication skills with fluency in business english, including the ability to effectively communicate with all levels of employees via phone and email.
* Basic understanding of marketing principles, tools, and strategies.
* Confident, effective presentation and interpersonal skills.
* Expertise and experience in MS Suite including MS Excel, MS Doc, MS PowerPoint, etc.
