About Us
Tecnolynx is a dynamic and innovative software development firm specializing in creating custom solutions such as Learning Management Systems, e-commerce platforms, and Enterprise Resource Planning (ERP) systems. We are seeking a results-driven Digital Marketing Consultant to lead our marketing strategies and grow our online presence.
Job Overview
As a Digital Marketing Consultant, you will be responsible for developing and executing marketing strategies that enhance the company\'s online presence, increase brand awareness, and drive lead generation. The ideal candidate should be highly knowledgeable in digital marketing trends, possess strong analytical skills, and be able to tailor campaigns that align with business goals.
Key Responsibilities
* Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, PPC, email, social media, etc.).
* Conduct market research and competitor analysis to identify trends and opportunities.
* Optimize the company\'s website for SEO to increase organic traffic.
* Create and manage content strategies, including blogs, social media, and paid advertising.
* Collaborate with the sales and product development teams to align marketing strategies with business objectives.
* Analyze campaign performance metrics using tools like Google Analytics, and provide regular reports on ROI and KPIs.
* Develop strategies to improve the company\'s online reputation and visibility.
* Work on brand development, including positioning, messaging, and engagement strategies.
* Manage marketing budgets and allocate resources effectively.
Qualifications
* Bachelor\'s degree in Marketing, Business, Communications, or a related field.
* Proven experience as a Digital Marketing Consultant or similar role, ideally within the software or tech industry.
* Hands-on experience with SEO, SEM, Google Ads, social media marketing, and content creation.
* Strong understanding of current online marketing concepts, strategy, and best practices.
* Proficient in marketing software and tools like Google Analytics, Google Ads, SEMrush, HubSpot, etc.
* Excellent communication, organizational, and analytical skills.
* Ability to work independently and as part of a collaborative team.
* Up-to-date with the latest trends and best practices in digital marketing and measurement.
Preferred Skills
* Knowledge of software development industry trends.
* Experience working with B2B marketing, particularly in SaaS, e-learning, or e-commerce.
* Certifications in Google Analytics, Google Ads, or other marketing tools.
* Basic knowledge of web design and development is a plus.
How to Apply
Send your resume, portfolio, and a brief cover letter detailing your experience in digital marketing mail to hr@tecnolynx.com. Please include examples of previous campaigns and measurable outcomes
#### Job Overview
* Experience :
* Offered Salary :
Competitive Salary
* Number of Vacancies :
* Qualification :
Bachelor\'s degree in Marketing, Business, Communications, or a related field.
