Responsibilities
* Assist in the formulation of strategies to build a lasting digital connection with consumers
* Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
* Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
* Be actively involved in SEO efforts (keyword, image optimization etc.)
* Prepare online newsletters and promotional emails and organize their distribution through various channels
* Provide creative ideas for content marketing and update website
* Collaborate with designers to improve user experience
* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
* Acquire insight in online marketing trends and keep strategies up-to-date
* Maintain partnerships with media agencies and vendors
Requirements and skills
* Proven experience as Digital Marketing Executive or similar role
* Excellent understanding of digital marketing concepts and best practices
* Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
* Working knowledge of ad serving tools (e.g., DART, Atlas)
* Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
* Skills and experience in creative content writing
* Analytical mindset and critical thinking
* Excellent communication and interpersonal skills
* BSc/BA in marketing or relevant field
Job Type: Full-time
Pay: ₹10,050.94 - ₹38,234.76 per month
Benefits:
* Cell phone reimbursement
* Leave encashment
Schedule:
* Day shift
* Weekend availability
Supplemental Pay:
* Overtime pay
Ability to commute/relocate:
* Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 1 year (Preferred)
* total work: 1 year (Preferred)
Work Location: In person
Expected Start Date: 20/08/2024
