Digital Marketing Executive - TACTIVE

Date Posted: Oct 07, 2024

Job Detail

  • Location:
    Chennai, Tamil Nadu, India
  • Company:
  • Type:
    Contract
  • Shift:
    Rotating
  • Positions:
    N/A
  • Minimam Experience:
    N/A

Job Description

### Culture at Tactive


We practice values that are a ladder to improvement
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Our Culture reflects our core values and helps us deliver quality work and create value for our customers, employees and stakeholders and makes us stronger together.



### Ownership


We achieve our goals by practising extreme ownership, looking beyond limitations, where everyone takes initiative and accountability for their work.



### Empowerment


We practise empowerment by providing responsibility and freedom across the organisation. We encourage collaborative decision making and quickly learning from the results of action.



### Quality & Cost Consciousness


We believe in accelerated growth, making more from less while focussing on quality and impact validated decisions – both for our customers and ourselves.



### Speed


The name of the new game is Speed. We play this game by being agile, action oriented and delegation with clearly defined targets and accountability using agile scrum methodologies.



### Customer Centricity


We believe that our customers are our first and last investors. We aim for positive customer delight by putting the customer at the centre of everything we do.



### Team Spirit


We believe in collective winning. Teams are structured to enable collaborate across all functions. We ensure that we have fun, because a team that plays together, stays together.



### Passion


The company\'s purpose has been the same since its inception - to change the construction industry for better – one project at a time. At the end of each day, we are happy that our customers are able to sleep peacefully knowing that their projects and company is under control.



### Care for each other


50% of the people at our company have stayed with us for more than 10 years. Positive relationships amongst ourselves, empathy and family-like caring environment makes us care for each other.



Digital Marketing Executive

Exp: 2 to 7 years.

* Should have hands on experience with setting up CRM and Marketing Automation Tools such as mailchimp, hubspot.
* Experience in running paid ad campaigns.
* Should have good skills on Excel or Google Sheets.
* Should have used tools like HubSpot CRM, LeadSquared, Aweber, GetResponse.
* Should have experience in managing social media for brands on main channels:

Facebook, Twitter, YouTube, Instagram, Google+, Forums, and Blogs Knowledgeable in Data Drive Marketing, Measurement and Attribution.

Would be responsible to:

* Creating and executing multiple types of digital marketing campaigns, including lead generation and brand awareness.
* Knowledge around SEO / SEM, content, email, and social media, including best practices.
* Basic Knowledge and understanding of website design and development.
* Experience using a CMS system such as Word press.
* Applied knowledge of online metrics tools such as google analytics and reporting.
* Monitor and evaluate end-to-end campaign performance, looking at open rates, CTRs, conversion metrics, and revenue.
* Identify opportunities to optimize existing campaigns (A/B testing, targeting, creative, messaging), implement those ideas, and track and report on results.


Apply Online
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Upload your resume to explore career options with Tactive.


For more details

HR: +91 99435 96699

Company Overview

Chennai, Tamil Nadu, India

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