Responsibilities
* Create, manage, recommend, and implement pay per click, display campaigns and other campaign formats through Google AdWords, Bing, YouTube, Facebook, Twitter and LinkedIn.
* Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.
* Measure ROI and KPIs and make necessary strategy adjustments if needed.
* Stay up to date with the latest digital marketing trends and best practices.
* Strong knowledge in SEO and App store optimization.
* Able to create quality backlinks, rank keywords in SERPs, increase organic traffic to the website.
* Brainstorm new and creative growth strategies
* To manage existing and launch new Social Media pages, create and organize content for distribution online platforms and community management.
* Collaborate with internal teams to create landing pages and optimize user experience.
* Manage campaign expenses, staying on budget & estimating monthly costs.
* Effectively communicate results to management weekly.
KeySkills
* Proven PPC & SEO experience
* Solid understanding of performance marketing, conversion, and online customer acquisition
* In-depth experience with website analytics tools (e.g., Google Analytics, Google tag Manager, NetInsight, Ahrefs, SEMrush, WebTrends)
* Knowledge of ranking factors and search engine algorithms.
* Up-to-date with the latest trends and best practices in SEO & PPC.
* Strong analytical skills and data-driven thinking. Well-versed in English.
Education
* UG : B.E / B.Tech with M.B.A in Marketing from reputed Business School
Experience
Min 2 year of Experience
Work Location
Chennai
Shift Timing
Day ShiftImmediate Joiners Required
Talk to the HR
+91 8838675423
