### Job Description
A Digital marketing executive plays a specialized, individual contributor role as part of the Digital Marketing & Analytics team. Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion.
### Responsibilities
* Assist in the formulation of strategies to build a lasting digital connection with consumers
* Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
* Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
* Be actively involved in SEO efforts (keyword, image optimization etc.)
* Prepare online newsletters and promotional emails and organize their distribution through various channels
* Provide creative ideas for content marketing and update website
* Collaborate with designers to improve user experience
* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
* Acquire insight in online marketing trends and keep strategies up-to-date
* Maintain partnerships with media agencies and vendors
Salary : INR 1, 80,000 — 2, 25,000 P.A. Plus Incentives+ Travel Allowance.
Experience required : 1-3 years
Industry : IT Software/Software Services
Functional Area : SEO, SEM, SMM, Google Analytics & Master Tools
Education Qualification : Any UG / PG- M.B.A (Any specialization).
