Job ID: SDS-DM-0802
Digital Marketing Executive (2-5 years)
Experience: 2-5 years
Positions: 3
Job Type: Full Time
Location: Kolkata
Roles & Responsibilities:
Strong understanding of digital marketing principles, including lead generation, conversion tracking, and marketing automation.
Responsible for participating in brand strategy development and building networks with potential clients to promote brand awareness.
Monitor campaign performance metrics, budget allocation, and conversion rates to make data-driven decisions and continuously improve results.
Must know how to use social media marketing And SEO Management tools such as SEM RUSH, AHREF, Buffer, and Hootsuite.
Manage and oversee social media content. Collaborates with the Graphic Designer and Content Creator to ensure more effectiveness of the content.
Develop and implement Google Ads, YouTube Campaigns, Social Media Campaigns (LinkedIn and Facebook), Email Marketing Campaigns, and other digital marketing strategies tailored to achieve specific marketing objectives and KPIs.
Conduct keyword research, audience targeting, and competitor analysis to identify new opportunities for campaign improvements.
A/B test ad creatives, landing pages, and audience segments to identify top-performing variations.
Proactively handling all social media platforms. Monitor corporate websites and social media to reply to comments, encourage them to leave a review, and answer private messages.
Generating ideas to both grow and maintain followers through social media platforms such as LinkedIn, Instagram, Facebook, and Twitter.
To keep track of online engagement metrics: Number of followers, Likes, Shares, Comments, Clicks, Video views, Post Reach, Impressions, and Engagement rate every month.
Carrying out market research in order to keep up-to-date with recent industry news.
Communicate with corporate professionals via social media to create a strong network.
Manage client communication and their requirements on the AMC contracts.
Coordinate with the team to produce a detailed digital marketing strategy in terms of TGs, Keywords, Platforms, etc. for the clients.
Implement new SEO techniques, using basic and advanced SEO strategies (On-Page SEO, Meta Tags, Link Acquisition Skills, Page content optimization, etc.)
Familiarization with Google Analytics 4, Google Tag Manager and related tools.
