ROLES & RESPONSIBILITIES:
* Assist in the formulation of strategies to build a lasting digital connection with consumers
* Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn, Quora, Pinterest etc.)
* Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness.
* Be actively involved in SEO efforts (keyword, image optimization etc.)
* Provide creative ideas for content marketing and update the website.
* Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
* Acquire insight in online marketing trends and keep strategies up-to-date
* Maintain partnerships with media agencies and vendors
* Should be proficient in WordPress on page optimization
* Good Knowledge in graphics & video.
* Should be proficient in tools like Canva, Photoshop, Correl Draw, Filmora, Adobe Illustrator, PicsArt, Fotor kind of tools
* Should be having knowledge in bulk mailing, Onsite Survey and Sentiment Analysis
REQUIREMENTS:
* Proven experience as Digital Marketing Executive or similar role
* Excellent understanding of digital marketing concepts and best practices
* Experience with B2C social media, Google AdWords and email campaigns and SEO/SEM
* Working knowledge of ad serving tools (e.g., DART, Atlas)
* Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends etc.)
* Skills and experience in creative content writing
* Analytical mindset and critical thinking
* Excellent communication and interpersonal skills
* BSc/BA in marketing or relevant field
Job Types: Full-time, Permanent
Pay: ₹10,000.00 - ₹20,000.00 per month
Schedule:
* Day shift
Supplemental Pay:
* Performance bonus
