### Job Description
###### Assist in the formulation of strategies to build a lasting digital connection with consumers
###### Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
###### Launch optimized online adverts through Google AdWords, Facebook, etc., to increase company and brand awareness
###### Proofread and edit guest blogs, articles, PR, etc before publication
###### Be actively involved in SEO efforts (keyword, image optimization, etc.)
###### Prepare online newsletters and promotional emails and organize their distribution through various channels
###### Provide creative ideas for content marketing and update websites
###### Collaborate with designers to improve user experience
###### Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Webtrends, etc.)
###### Acquire insight into online marketing trends and keep strategies up-to-date
###### Maintain partnerships with media agencies and vendors
### Skills
###### Proven experience as Digital Marketing Executive or similar role
###### Excellent understanding of digital marketing concepts and best practices
###### Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM
###### Working knowledge of ad serving tools (e.g., DART, Atlas)
###### Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, Webtrends, etc.)
###### Experience in creative content writing
###### Analytical mindset and critical thinking
###### Excellent communication and interpersonal skills
### Experience & Qualification
###### Minimum 2 years of experience as a Digital Marketing Executive
###### Post-Graduation/Graduation in Marketing or any other technical field
