Digital Marketing Executive - Ingold Solutions

Date Posted: Oct 07, 2024

Job Detail

  • Location:
    Kolkata, West Bengal, India
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
    Rotating
  • Positions:
    N/A
  • Minimam Experience:
    N/A

Job Description

#### Job Description


* Proven experience as Digital Marketing Executive or similar role
* Excellent understanding of digital marketing concepts and best practices
* Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM
* Working knowledge of ad serving tools (e.g., DART, Atlas)
* Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
* Skills and experience in creative content writing
* Analytical mindset and critical thinking
* Excellent communication and interpersonal skills
#### Job Responsibilities


* Assist in the formulation of digital marketing strategies
* Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn, Instagram etc.)
* Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
* Be actively involved in SEO efforts (keyword, image optimization etc.)
* Prepare online newsletters and promotional emails and organize their distribution through various channels
* Provide creative ideas for content marketing and update website
* Collaborate with designers to improve user experience
* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
* Acquire insight in online marketing trends and keep strategies up-to-date


Full time


Digital Marketing


Posted on Thursday 24th February 2022

Company Overview

Kolkata, West Bengal, India

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