Job Title: Digital Marketing Executive
Department: Branding & Marketing
Location: Surat
Reports To: Brand Manager
Job description
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
At ECOSAA, we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values. We strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.
Role & responsibilities
● Assist in the formulation of strategies to build a lasting digital connection with consumers
● Collaborate with other teams (like sales, and customer service) to ensure cohesive and effective marketing campaigns.
● Responsible for driving sales and revenue by effectively engaging with potential customers through digital channels
● Leverage online platforms and tools, such as social media and optimized websites, to generate leads and convert them into customers
● Plan and monitor the ongoing company presence on social media (LinkedIn, Instagram, Facebook, etc.)
● Manage the creation of relevant and engaging digital content for publishing on various digital platforms
● Launch optimized online adverts through Google Adwords, Instagram, Facebook, etc. to increase company and brand awareness
● Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic
● Prepare online newsletters and promotional emails and organize their distribution through various channels
● Optimize website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
● Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
● Analyze data and generate reports to track e-commerce performance, identify trends, and make data-driven recommendations for improvement
Job Qualifications:
➔ A Bachelor\'s degree in Marketing, Business, Communications or other related fields
➔ Prior 2-5 years of job experience in digital marketing or in related fields
➔ Good understanding of Search Engine Optimisation, marketing databases, email and social media marketing
➔ Proficiency in SEO, SEM, social media, content, and email marketing.
➔ Strong analytical and communication skills.
➔ Creative thinker with the ability to work independently and as part of a team.
Job Types: Full-time, Permanent
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
* Cell phone reimbursement
* Paid sick time
Schedule:
* Day shift
Supplemental Pay:
* Overtime pay
* Performance bonus
Work Location: In person
