Key Responsibilities:
* Developing Digital Marketing Strategies: Creating comprehensive online marketing plans aligned with business goals.
* Managing Digital Channels: Overseeing various online marketing channels, including:
* Social media (Facebook, You tube, LinkedIn, etc.)
* Search engine marketing (Google Ads, Bing Ads)
* Email marketing campaigns
* Display advertising
* Affiliate marketing
* Content marketing (blogs, videos, podcasts, etc.)
* SEO and SEM: Optimizing website content to rank higher in search engines (SEO) and managing paid search campaigns (SEM) to drive traffic.
* Content Creation and Optimization: Working with content teams to create high-quality digital content, such as blogs, videos, social media posts, and website content.
* Social Media Management: Developing and executing social media strategies, including content creation, audience engagement, and performance monitoring.
* Email Marketing Campaigns: Designing, sending, and analyzing email campaigns to engage leads and customers.
* Data Analytics: Monitoring performance metrics across platforms (using Google Analytics, social media insights, etc.) to track the effectiveness of campaigns and optimize strategies.
* Budget Management: Managing digital marketing budgets and optimizing the allocation of resources.
* A/B Testing and Optimization: Testing different marketing strategies, ad creatives, landing pages, and email content to improve conversion rates and campaign performance.
* Market Research: Analyzing competitors and industry trends to improve marketing strategies and identify new opportunities.
* Collaboration with Teams: Working with design, content, sales, and product teams to ensure alignment in marketing efforts.
Qualifications:
* Bachelor\'s degree in marketing
* Experience in digital marketing (1-3 years).
* Certification in digital marketing (Google Analytics, HubSpot, Hootsuite, etc.) is often preferred.
* Proficiency in marketing tools like Google Analytics, SEMrush, Moz, Mailchimp, and CRM systems.
Job Type: Full-time
Pay: ₹15,000.00 - ₹30,000.00 per month
Benefits:
* Health insurance
* Leave encashment
* Life insurance
* Provident Fund
Schedule:
* Day shift
Supplemental Pay:
* Yearly bonus
Work Location: In person
Expected Start Date: 10/10/2024
