About Company:
TRooTech is one of the fastest-growing software development companies incorporated in India and has a clientele from 35+ countries. We deal in product developments or solutions concerning Web apps, Mobile apps, IoT, AI, Cloud Apps, Blockchain, AR, and VR. Most of our clients are enterprises or B2B from the same domain.
Our technology stack involves:
1. Backend - Python, Java, PHP, Node.js
2. Frontend - React.js, Angular, Vue.js, JavaScript, HTML, CSS
3. Mobile Apps - Native Android (Java / Kotlin), Native iOS (Swift), React Native, Flutter.
Job Description:
We are looking for an experienced and result-driven Digital Marketing Executive to join our awesome marketing team! As a Digital Marketing Executive at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.
Job Responsibilities:
* Developing and implementing effective Organic SEO strategies.
* Performing ongoing keyword research including discovery and expansion of keyword opportunities.
* Develop and implement the link-building strategy.
* Monitoring, Contributing, and improvement of common Off-Page metrics.
* Outreaching the bloggers for blogs where you can get the live post.
* Should know the current tools for guest blogging.
* Article and blog submission, link building, forum posting, social bookmarking, local listing, classified posting, and blog commenting.
* Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for targeted keywords.
* Prepare or optimize Titles, Descriptions, Images, Internal Linking, Content Optimisation, Sitemap & Robots Updates.
* Regularly perform detailed back-link analysis and identify opportunities from relevant websites.
* Developing and implementing strategies for the company's social media pages focusing on Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.
* Knowing what type of content works best on what platform, and optimizing content accordingly.
* Work closely with the other team members to meet goals.
* Develop a comprehensive understanding of GA4 and its event-tracking capabilities.
* Implement event tracking using GA4's measurement protocol or by using Google Tag Manager.
* Keep up-to-date with industry trends and best practices for event tracking in GA4 and Google Analytics.
Required Experience, Skills, and Qualifications:
* MBA in Marketing, Digital technologies, or a similar relevant field.
* The candidate should have proven SEO experience.
* Strong understanding of GA4, Google Analytics, and Google Tag Manager and experience in event tracking using these tools.
* Experience with configuring and customizing Google Tag Manager for event tracking and data collection.
* Working knowledge of HTML, CSS, and JavaScript development and constraints.
* Understanding of search engine algorithms and ranking methods.
* Up-to-date with the latest trends and best practices in SEO.
* Familiarity with WordPress or other content management systems.
* Excellent communication, presentation, organizational and problem-solving skills with the ability to collaborate across teams
Job Type: Full-time
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
* Health insurance
* Paid sick time
* Provident Fund
Schedule:
* Day shift
* Monday to Friday
Education:
* Bachelor's (Required)
Experience:
* Digital marketing: 2 years (Required)
* PPC Campaign Management: 1 year (Required)
Location:
* Ahmedabad, Gujarat (Required)
Work Location: In person
