Key responsibilities:
Develop and implement social media strategies to increase brand awareness, engagement, and website traffic.
Create and curate compelling content for social media channels (e.g. Facebook, Twitter, LinkedIn, Instagram).
Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.
Respond to customer inquiries and comments on social media in a timely and professional manner.
Collaborate with other departments (e.g. marketing, sales) to ensure a cohesive brand message across all channels.
Stay up-to-date on industry trends and changes in social media algorithms.
develop a video content strategy that aligns with the company's overall goals and objectives.