We are seeking a skilled Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products/services. Your role will encompass a range of digital channels including SEO, SEM, email, social media, and display advertising to drive engagement, increase brand awareness, and generate leads.
Responsibilities:
* Develop and execute digital marketing campaigns across multiple channels.
* Plan and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn, etc.).
* Launch optimized online advertisements to increase company and brand awareness.
* Be actively involved in SEO efforts (keyword, image optimization etc.).
* Prepare online newsletters and promotional emails and organize their distribution through various channels.
* Provide creative ideas for content marketing and update website.
* Collaborate with designers to improve user experience.
* Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
* Acquire insight in online marketing trends and keep strategies up-to-date.
* Maintain partnerships with media agencies and vendors.
Requirements:
* Proven experience as Digital Marketing Specialist or similar role.
* Excellent understanding of digital marketing concepts and best practices.
* Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
* Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.).
* Skills and experience in creative content writing.
* Analytical mindset and critical thinking.
* Excellent communication and interpersonal skills.
* BS/MS degree in Marketing or relevant field.
Job Type: Full-time
Pay: ₹9,473.89 - ₹42,448.61 per month
Schedule:
* Day shift
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 1 year (Preferred)
* total work: 1 year (Preferred)
Work Location: In person
