Hello !
Job Description :-
In a nutshell:* Full time
* Based in Chennai
* Super Early Stage
* Cash (industry standards) + Stock
* Experience: 5+ years in Digital/Performance Marketing
* Gritty team, building for India
The Role* Set up, ideate, execute and optimize various digital marketing channels and acquisition strategies
* Working with a solid team and build efficient processes that result in great customer experience
Responsibilities* Work with various stakeholders across design, content, product and business to understand the product and business metrics
* Identify various organic and paid channels that are relevant to Oro
* Set up performance marketing across channels like Google, Facebook, Instagram, LinkedIn, Twitter, Programmatic, affiliates, etc.
* Create growth strategies and execution plans considering both organic and paid channel
* Create and own channel metrics; define and execute campaigns, work on budgets, efficiency and maximising ROI
* Run experiments and A/B tests to understand customer behavior and find new audiences who might be interested in Oro\'s offerings
* Work with founding team to understand org goals and create plans to achieve them
Skills & Requirements* Must have 5+ years of experience working on performance marketing campaigns for consumer products; fintech experience is a plus
* Understand app campaigns for Google, social (FB, Insta, LinkedIn, Twitter), programmatic and affiliate marketing
* Knowledge of using tools like Appsflyer, PowerBI, CleverTap, etc
* Proficient in excel and analytical skills with an analytical mindset; wanting to measure every part of the funnel
* High ownership, self starter and ability to work in independent and collaborative environments.
Benefits* Flexible vacations and working hours: If you're working with us, means we trust you.
* A brand new laptop: Whichever suits your work needs - Mac or Windows, you choose. You will be the best to take that call.
* Easy remote work policy: If you want to work from home (or anywhere) for some time, we are easy. No need to take vacation.
* Make a big difference: Take, own and implement decisions to build Oro from scratch. The focus is on a quality product and the big little details.
* Company health and insurance policy: We take health seriously, and so should you. The insurance policy is just a part of the package.
* Allowances for work: We all need certain things to get our work done. So get those things that are beneficial to succeed in this role.
