Minimum Required Experience : 5 years
Full Time
Skills
Google Ads
Microsoft Excel
SEO
Description
We are seeking an experienced and strategic Digital Marketing Lead to lead our digital marketing efforts and drive the growth of our online presence. The ideal candidate will have a proven track record of developing and implementing successful digital marketing strategies, managing a team of digital marketers, and staying ahead of industry trends. This role requires a creative and analytical mindset, strong leadership skills, and a passion for driving results through digital channels.
Responsibilities:
* Digital Strategy Development:
* Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
* Lead the development of integrated digital marketing campaigns across multiple channels, including social media, email, SEO, and PPC.
* Team Management:
* Manage and mentor a team of digital marketing professionals, providing guidance and support to ensure the team's success.
* Foster a collaborative and innovative team culture to drive creativity and excellence in digital marketing initiatives.
* Campaign Management:
* Oversee the planning, execution, and optimization of digital marketing campaigns to meet key performance indicators (KPIs).
* Monitor industry trends and competitor activities to identify opportunities for improvement.
* Budget Management:
* Develop and manage the digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
* Track and report on budget performance, providing insights for continuous improvement.
* Analytics and Reporting:
* Utilize analytics tools to measure and report on the performance of digital marketing campaigns.
* Provide regular reports to key stakeholders, highlighting successes, challenges, and opportunities for improvement.
* Collaboration:
* Collaborate with cross-functional teams, including product, sales, and content, to ensure a cohesive and integrated approach to marketing initiatives.
* Work closely with external agencies and vendors to optimize partnerships and enhance digital marketing efforts.
Qualifications:
* Bachelor's degree
* Proven experience in digital marketing with a focus on strategy development and campaign management.
* Demonstrated experience managing and leading a team of digital marketing professionals.
* In-depth knowledge of digital marketing channels, tools, and best practices.
* Strong analytical and problem-solving skills.
Preferred Skills:
* Experience in B2B or B2C digital marketing.
* Familiarity with marketing automation platforms.
* Excellent communication and presentation skills.
* Creative thinking and a proactive approach to problem-solving.
* Work Location: Hyderabad
