Job highlights Qualifications
2-5 years of experience in digital marketing, primarily email/SMS marketing
Experience in developing segmentation strategies and customer touchpoint plans
Knowledge of email marketing best practices (targeted segmentation, effective creative/calls-to-action, testing, customer lifecycle messaging, triggered messaging)
Strong analytical skills and ability to leverage data to drive decision-making
Strategic thinking, creative passion, and hands-on approach
Strong communication skills and ability to partner cross-functionally
Proficiency in Microsoft Office applications and email/SMS service provider platforms Responsibilities
This role requires a business leader with a can-do, test-and-learn, entrepreneurial and innovative mindset
The candidate will direct day-to-day operations on-site with responsibility and accountability for topline sales, operating metrics, KPI\'s, site budget management This candidate will support the digital experience, identifying the most promising areas for growth, optimizing and testing, to ensure traffic directed onsite is being optimized efficiently for conversion Leadership of site calendar and promo strategy, onsite merchandising strategy to maximize product optimization, new customer acquisition, site experience and drive engagement This role leads a small team across site merchandising, and digital marketing functions; As a Digital Marketing Manager, you will be responsible for driving CallCare24 and its Customers/Partners digital growth and customer engagement You will oversee all aspects of the company's digital marketing efforts, including email, SMS, content, social, paid search, paid social, and affiliate marketing
Email and SMS Marketing:
Manage the end-to-end email and SMS production process (campaign scheduling, segmentation, creative development, asset production, vendor management, and analysis)
Develop and execute strategies to maximize revenue through full-funnel marketing tactics
Analyze customer data and leverage insights to optimize campaigns and drive revenue Content and Creative:
Collaborate with internal team to create email campaign that support business initiatives
Oversee asset management for digital marketing channels, including creative images, videos, copy, and UGC Performance Analysis:
Assist in weekly, monthly, and ad-hoc reporting for digital marketing channels
Analyze performance and create recommendations to optimize channel performance
Set KPIs and track benchmarking goals cross-channel Customer Segmentation and Personalization:
Drive innovation and leads through customer segmentation and personalization strategies
Create and manage ongoing testing strategies for all digital marketing channels
Design and optimize email marketing journeys for timely and relevant dynamic communications Competitive Analysis:
Conduct ongoing competitor analysis and research new opportunities
Location: Hyderabad
Job Types: Full-time, Permanent
Pay: ₹9,653.54 - ₹42,298.34 per month
Schedule:
* Day shift
Work Location: In person
