We are looking for a seasoned Digital Marketing Specialist with a minimum of 8 years of experience to lead our digital marketing efforts. The ideal candidate will possess strong expertise in social media management, email marketing, SEO, social influencing, and keyword analysis.
Responsibilities:
* Social Media Management:
* Develop and implement social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
* Create suitable content and posts matching the customers\' business and events on an ongoing basis.
* Schedule and post regular content to engage our audience and expand our reach.
* Monitor and analyze key metrics, adjusting strategies as necessary.
* Email Marketing:
* Collect prospective customers\' data and contact information specific to sector/industry.
* Design, implement, and monitor email marketing campaigns.
* Segment and manage our email list for targeted marketing.
* Analyze campaign performance and optimize for best results.
* SEO (Search Engine Optimization):
* Develop and execute a robust SEO strategy.
* Monitor keyword rankings and optimize content for search.
* Collaborate with content creators to ensure SEO best practices.
* Keyword Analysis:
* Conduct comprehensive keyword research to identify new opportunities.
* Monitor competitors and industry trends for keyword shifts.
* Social Influencing:
* Collaborate with influencers and bloggers to enhance brand visibility.
* Manage influencer campaigns and ensure alignment with our brand voice.
* Reporting:
* Regularly report on digital marketing metrics.
* Use data to drive strategy and make informed decisions.
Qualifications:
* Minimum of 8 years of experience in digital marketing.
* Demonstrated success in managing social media accounts.
* Proficiency in SEO tools like SEMrush, Moz, or similar.
* Strong analytical skills, especially in keyword analysis.
* Familiarity with email marketing platforms (e.g., MailChimp, SendinBlue).
* Experience working with influencers or in influencer marketing campaigns.
* Ability to think strategically and execute methodically.
Job Type: Full-time
Pay: Up to ₹50,000.00 per month
Benefits:
* Health insurance
* Paid sick time
* Provident Fund
Schedule:
* Day shift
* Monday to Friday
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 8 years (Required)
* total work: 8 years (Required)
Work Location: In person
