Role: Digital Marketing Manager (Ads)
Responsibilities:
* Expert in managing all paid campaigns.
* Must be able to handle online third party campaigns.
* Deciding the monthly budget assignment and allocation for each platform.
* Responsible for Ad Inventory.
* Responsible for ROI.
* Must be able to do strategic level digital marketing for every new release.
* Must have hands on experience in handling paid campaigns.
* Experience in dealing with cross promotions.
* Should work on in house subscriber base.
* Must have knowledge in buying bulk inventory.
* Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
* Proven working experience in digital marketing.
* Maintaining the social media presence across all digital channels.
* Measuring and reporting on the performance of all digital marketing campaigns.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
* Identify trends and insights, and optimize spend and performance based on the insights.
* Brainstorm new and creative growth strategies.
* Plan, execute, and measure experiments and conversion tests.
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
* Lead digital marketing efforts across online/offline, paid social, SEM, programmatic, video, emerging platforms etc..
* Establish and manage test-and-learn plans to continuously optimize media investments.
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Requirements:
* Proven experience in managing Google Ads campaigns
* In-depth knowledge of Google Ads platform and best practices
* Strong analytical skills and ability to analyse campaign performance data
* Excellent understanding of online advertising metrics and KPIs
* Experience in A/B testing and campaign optimization
* Ability to collaborate effectively with cross-functional teams
Strong communication skills and attention to detail
* Google Ads certification is a plus
Candidates from Media & Entertainment Industry are preferable
Must have working knowledge in paid campaigns (Google Ads - YouTube Ads/ Video Ads)
Should be creative in framing the strategies
* Bachelor's degree in marketing, advertising, or a related fields.
Minimum 3-6 years of proven working experience in digital marketing
* Languages: Telugu, English and Hindi.
Job Type: Full-time
Pay: ₹45,000.00 - ₹55,000.00 per month
Benefits:
* Health insurance
Schedule:
* Day shift
* Morning shift
* Rotational shift
Supplemental Pay:
* Performance bonus
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 4 years (Preferred)
* total work: 5 years (Preferred)
Work Location: In person
