Job Description
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Instrument conversion points and optimize user funnels
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Role : Digital Marketing Manager
Industry Type : Education
Functional Area : Marketing, Advertising, MR, PR, Media Planning
Employment Type : Full Time, Permanent
Role Category : Creative
Education :
UG : Any Graduate
PG : Post Graduate
