*Digital Marketing Manager*
Experience:
7 to 8 Years
Work Location:
Hyderabad
Shift Type:Day Shift
Salary:As per \\_Industry\\_ standards
Job Description:* Experience in any enterprise IT solution, Procurement Space would be added advantage.
* Develop, implement, and manage marketing campaigns that promote the products and services of a company.
* Enhance brand awareness in the digital space.
* Drive website traffic and acquire leads.
* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
* Compile performances report using Google Analytics program.
* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
* Promote the brand's products and services on various social media channels.
* Build social media marketing strategy and execute it through competitive and audience research.
* Optimize company pages with each social media platform to increase the company's social content visibility.
* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
* Track, report, and analyze website analytics, and PPC campaigns.
* Optimize the landing pages of paid search engine marketing campaigns.
* Research and analyze advertising links of the competitors.
* Manage the expense and budget of campaigns, and estimate monthly costs.
* In-depth website analysis.
