Job Requirements and Responsibilities:
* Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
* Designs, builds, and maintains our social media presence.
* Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
* Identifies trends and insights and optimizes spend and performance based on the insights.
* Brainstorms new and creative growth strategies through digital marketing.
* Plans, executes, and measures experiments and conversion tests.
* Collaborates with internal teams to create landing pages and optimize user experience.
* Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Identifies critical conversion points and drop off points and optimizes user funnels.
* Collaborates with agencies and other vendor partners.
* Evaluates emerging technologies.
* Provides thought leadership and perspective for adoption where appropriate.
Digital Marketing Qualifications / Skills:
* Creating and maintaining client relationships
* Self-motivated yet customer-focused
* Proficient in marketing research and statistical analysis
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Education, Experience, and Licensing Requirements:
* Bachelor\'s or master\'s degree in marketing or a related field
* Proven working experience in digital marketing, particularly within the industry
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
* Working knowledge of ad serving tools
* Experience in setting up and optimizing PPC campaigns on all major search engines
* Working knowledge of HTML, CSS, and JavaScript development and constraints
Job Type: Full-time
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
* Health insurance
Schedule:
* Day shift
* Monday to Friday
Supplemental Pay:
* Commission pay
* Performance bonus
Education:
* Bachelor's (Required)
Experience:
* SEO: 2 years (Required)
* Digital marketing: 3 years (Required)
* Marketing: 5 years (Required)
Work Location: In person
Expected Start Date: 14/10/2024
