HIRING FOR Digital Marketing Head
Job Location : New Town, Rajarhat, Kolkata, West Bengal 700156
Work Experience : 7 yrs
Working Day: Monday- Saturday
Salary upto: 50K +
SOME BASIC KRA\'S:
● Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads.
● Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, content marketing, and PPC.
● Lead, mentor, and manage a team of digital marketing professionals.
● Foster a collaborative and innovative team environment, encouraging continuous learning and development.
● Oversee the creation and management of digital marketing campaigns from concept to execution.
● Ensure all campaigns are aligned with business objectives and brand guidelines.
● Monitor and analyze campaign performance metrics using tools like Google Analytics, SEMrush, and social media analytics.
● Provide regular reports on campaign performance, insights, and recommendations for improvement.
● Develop and oversee content strategy to ensure high-quality, engaging, and relevant content across all digital platforms.
● Coordinate with content creators to ensure consistency and alignment with marketing goals.
● Implement and optimize SEO strategies to improve organic search rankings and drive website traffic.
● Manage SEM campaigns to maximize ROI and achieve business goals.
● Develop and execute social media strategies to increase engagement and followers across various platforms.
● Monitor social media trends and adjust strategies accordingly.
● Develop and manage the digital marketing budget.
● Allocate resources effectively to maximize campaign performance and ROI
Requirements:
● Proven experience (8+ years) in digital marketing, with a track record of successful campaign execution and team leadership.
● In-depth knowledge of all digital marketing channels and tools.
● Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, and others.
● Strong understanding of SEO, SEM, PPC, email marketing, and content marketing best practices.
● Demonstrated ability to lead and manage a team of marketing professionals.
● Strong interpersonal skills and the ability to motivate and inspire team members.
● Excellent analytical skills to interpret data and make data-driven decisions.
● Strategic thinker with the ability to develop and implement effective marketing plans.
● Outstanding verbal and written communication skills.
● Ability to present ideas and campaigns to stakeholders at all levels.
● Ability to stay updated with the latest digital marketing trends and technologies.
● Innovative mindset to create and implement new marketing strategies.
● Willingness to roll up sleeves and get involved in campaign execution and daily tasks.
● Strong problem-solving skills and the ability to work under pressure.
Preferred Qualification:
● Bachelor\'s degree in Marketing, Business, or a related field.
● Advanced certifications in digital marketing (e.g., Google Analytics, Google Ads).
● Experience in B2B and B2C marketing
Job Types: Full-time, Permanent
Pay: ₹50,000.00 - ₹55,000.00 per month
Application Question(s):
* Do you have google Ad certification?
* Are you comfortable to work in Advertising Agency?
* Are you comfortable for Face 2 Face Interview?
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 7 years (Preferred)
* PPC Campaign Management: 7 years (Preferred)
* Adobe Campaign: 7 years (Preferred)
* Google Analytics: 4 years (Preferred)
* IT services Industry: 7 years (Preferred)
Work Location: In person
