1. To create a strategic roadmap for digital reach and execute the plan successfully.
2. To generate and develop highly effective & creative demand generation initiatives/leads for the internal team through Google Ads, paid campaigns and SEO.
3. To identify right channels for digital marketing and use of analytics in digital marketing.
4. To make monthly calendar for various online marketing campaigns across different channels like Email, Onsite, Push Notifications, SMS, Google SEM, Facebook and other social media etc.
5. To generate quality leads and help in improving the conversion from website/ apps coming with campaign & segment ideas for retargeting inactive / lost targets by using various marketing channels like Email, SMS, Google SEM, Facebook etc to achieve the same.
6. To prepare and review location wise metrics like actual conversion rates, competitors\' tracker etc and formulate proactive plans accordingly.
7. To Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
8. To coordinate with internal marketing team and other stakeholders for planning and executing digital marketing campaigns.
9. To design, maintain and supply content for the organization\'s website and different business verticals.
10. To innovate constantly on channels and advertising to build a competitive differentiation.
Job Type: Full-time
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 5 years (Preferred)
* total work: 8 years (Preferred)
Work Location: In person
