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##### Digital Marketing Manager
As a Digital Marketing Manager, your role will involve developing, implementing, and managing digital marketing campaigns to promote our company's products or services. You will be responsible for utilizing various digital channels and strategies to drive brand awareness, increase customer engagement, and generate leads.
Responsibilities:
* Develop and execute comprehensive digital marketing strategies to meet company objectives and targets.
* Plan and manage digital advertising campaigns, including search engine marketing (SEM), search engine optimization (SEO), display advertising, social media advertising, and email marketing.
* Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for optimization.
* Stay up-to-date with the latest trends and best practices in digital marketing, including new tools and platforms, and implement them to drive innovation and achieve competitive advantage.
* Collaborate with internal teams and external agencies to create and optimize landing pages, website content, and user journeys to enhance the overall user experience and drive conversions.
* Utilize marketing automation tools to develop and execute targeted email marketing campaigns and workflows.
* Conduct market research and competitor analysis to identify opportunities, challenges, and trends in the digital landscape.
* Develop and maintain strong relationships with digital marketing partners and vendors to ensure effective collaboration and achieve desired results.
* Prepare and present reports on digital marketing performance, including ROI analysis, to senior management and stakeholders.
Requirements:
* Proven working experience as a digital marketing manager or in a similar role.
* In-depth knowledge of digital marketing principles, channels, and best practices.
* Experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, marketing automation software, and content management systems (CMS).
* Strong analytical skills and the ability to interpret data and draw actionable insights.
* Excellent project management skills with the ability to manage multiple campaigns simultaneously.
* Creative thinking and problem-solving abilities to develop innovative digital marketing strategies.
* Up-to-date with the latest digital marketing trends and industry developments.
