1. Content Creation and Strategy:
* Developing engaging content for websites, blogs, social media, and email marketing.
* Managing and optimizing content for SEO to improve search engine rankings.
2. Search Engine Optimization (SEO):
* Analyzing website traffic and optimizing it using SEO strategies.
* Performing keyword research, on-page optimization, and link-building.
3. Social Media Management:
* Running campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn.
* Engaging with audiences, responding to comments, and building a brand presence.
4. Pay-Per-Click (PPC) Advertising:
* Creating and managing paid ad campaigns on platforms like Google Ads, Bing, and social media.
* Tracking ROI and adjusting ad spend to maximize conversion rates.
5. Email Marketing:
* Designing and executing email campaigns to reach customers and prospects.
* Analyzing email performance metrics (open rates, CTRs) and improving them.
6. Analytics and Reporting:
* Monitoring website and campaign performance using tools like Google Analytics.
* Preparing reports on KPIs, customer behavior, and campaign outcomes.
7. Collaborating with Teams:
* Working with graphic designers, content writers, and developers to enhance marketing efforts.
* Coordinating with sales and product teams to align marketing strategies with business goals.
8. Influencer Marketing and Partnerships:
* Collaborating with influencers, affiliates, or partner websites to increase brand awareness.
Skills Required:
* Strong knowledge of SEO, SEM, PPC, and social media marketing.
* Proficiency with tools like Google Analytics, Google Ads, social media platforms, and CRM software.
* Excellent content creation, copywriting, and editing skills.
* Data-driven mindset with strong analytical abilities.
Job Types: Full-time, Permanent
Pay: ₹9,656.88 - ₹36,615.41 per month
Work Location: In person
