Position: Digital Marketing Manager
Location: Surat, Gujarat (On-Site)
Company: Glazer Labs Private Limited
Job Description:
1. Digital Strategy Development:
- Conduct comprehensive analysis of market trends, customer demographics, and competitor strategies to inform digital marketing strategies.
- Define clear objectives and KPis for digital initiatives, aligning them with broader marketing and business goals.
- Develop detailed action plans, timelines, and resource allocations for implementing digital strategies effectively.
- Continuously monitor and evaluate the performance of digital initiatives, making adjustments as needed to optimise results.
2. Campaign Planning and Execution:
- Conduct in-depth research to identify target audience segments and their preferences, behaviors, and online habits.
- Develop detailed campaign briefs outlining goals, target audience, messaging, creative assets, and distribution channels.
- Implement rigorous testing methodologies, including A/B testing and multivariate testing, to optimise campaign performance and ROl.
- Monitor campaign metrics in real-time and provide regular performance reports and insights to stakeholders.
3. Content Management:
- Develop a content strategy aligned with brand messaging, audience interests, and marketing objectives.
- Coordinate content creation efforts, including writing, editing, and designing multimedia assets such as blog posts, videos, infographics, and social media posts.
- Optimise content for search engines (SEO) and social media platforms to increase visibility, engagement, and shareability.
- Implement content distribution strategies to maximise reach and impact across relevant digital channels.
4. Social Media Management:
- Create and maintain a social media content calendar outlining planned posts, promotions, and campaigns.
- Monitor social media channels for relevant conversations, trends, and opportunities to engage with the audience.
- Respond promptly to customer inquiries, comments, and messages, demonstrating excellent customer service and brand representation.
- Measure and analyse social media metrics such as reach, engagement, and sentiment to assess performance and inform future strategies.
5. Social Media Advertising:
- Develop targeted advertising campaigns tailored to specific audience segments, demographics, and interests.
- Utilise advanced targeting options, including custom audiences, lookalike audiences, and interest targeting, to maximise ad relevance and effectiveness.
- Monitor ad performance metrics such as click-through rates, conversion rates, and cost per acquisition (CPA) to optimise campaign performance and ROI.
- Implement retargeting strategies to re-engage website visitors and abandoned cart users, driving conversions and revenue
6. Influencer Marketing:
- Identify and vet potential influencers and content creators whose audience demographics align with the brand's target audience.
- Negotiate partnership terms, including compensation, content requirements, and performance metrics, to ensure mutually beneficial collaborations.
- Provide influencers with clear guidelines and creative briefs to maintain brand consistency and messaging alignment.
- Track and measure the impact of influencer marketing campaigns on key metrics such as brand awareness, engagement, and conversions.
7. SEO and SEM:
- Conduct keyword research to identify high-value target keywords and phrases for organic and paid search campaigns.
- Optimise website content, meta tags, and site structure to improve search engine rankings and visibility.
- Monitor search engine algorithms and industry trends to adapt SEO strategies accordingly and maintain competitive advantage.
- Implement paid search campaigns (SEM) on platforms such as Google Ads and Bing Ads, utilising keyword bidding, ad copy optimization, and landing page testing to maximise ROI.
8. Email Marketing:
- Segment email lists based on demographic, behavioural, and lifecycle factors to deliver personalised and relevant messaging.
- Design and optimise email templates for mobile responsiveness, deliverability, and engagement.
- Implement automated email workflows, including welcome sequences, abandoned cart reminders, and re-engagement campaigns, to nurture leads and drive conversions.
- Monitor email performance metrics such as open rates, click-through rates, and conversion rates to optimise campaign effectiveness and ROI.
9. Analytics and Reporting:
- Utilise a combination of web analytics tools (e.g., Google Analytics), social media analytics platforms, and marketing automation software to track and measure digital marketing performance.
- Develop custom reports and dashboards to visualise key metrics and KPIs, providing stakeholders with actionable insights and recommendations.
- Conduct in-depth analysis of data trends and patterns to identify opportunities for optimization and improvement across digital channels.
- Present performance reports and insights to key stakeholders, including senior management, marketing teams, and cross-functional partners, in a clear and actionable format.
10. Budget Management:
- Develop annual and campaign-specific digital marketing budgets, allocating resources effectively across channels based on expected ROl and strategic priorities.
- Monitor campaign spending and performance in real-time, making adjustments as needed to optimise budget allocation and maximise ROI.
- Conduct regular budget reviews and forecasting to ensure alignment with business objectives and financial targets.
- Negotiate contracts and partnerships with digital marketing vendors, agencies, and technology providers to maximise value and minimise costs.
11. Team Leadership and Collaboration:
- Recruit, hire, and onboard digital marketing talent with the skills and expertise needed to execute on digital initiatives effectively.
- Provide ongoing coaching, training, and professional development opportunities to foster a high-performing and collaborative team culture.
- Facilitate cross-functional collaboration and alignment with other departments, including marketing, sales, product, and customer service, to achieve shared business goals.
- Lead by example, demonstrating strong leadership qualities, ethical conduct, and a commitment to excellence in all aspects of digital marketing operations.
12. Stay Updated:
- Stay abreast of industry trends, best practices, and emerging technologies in digital marketing through continuous learning and professional development.
- Attend industry conferences, seminars, and workshops to gain insights, network with peers, and stay informed about the latest trends and innovations.
- Engage with industry thought leaders, participate in online forums and communities, and subscribe to relevant publications and blogs to stay ahead of the curve.
- Experiment with new tools, technologies, and strategies to identify opportunities for innovation and improvement in digital marketing campaigns and processes.
Job Type: Full-time
Pay: ₹25,000.00 per month
Education:
* Bachelor's (Preferred)
Experience:
* Digital marketing: 2 years (Preferred)
Work Location: In person
