* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Instrument conversion points and optimize user funnels
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
* BS/MS degree in marketing or a related field
* Proven working experience in digital marketing
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Working knowledge of ad serving tools (e.g., DART, Atlas)
* Experience in setting up and optimizing Google Adwords campaigns
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement
Job Type: Full-time
Pay: ₹24,999.00 - ₹41,688.29 per month
Schedule:
* Monday to Friday
Education:
* Master's (Preferred)
Experience:
* Digital marketing: 4 years (Preferred)
* total work: 6 years (Preferred)
Work Location: In person
