Education: BCA-MCA, BE-ME, Computer Science Engineer, Bcom-MBA, similar....Experience: 4+ Years Position Overview:
We are seeking an experienced and technically proficient Digital Marketing Manager to join our team. The ideal candidate will have a strong background in managing eCommerce clients, with a particular focus on European markets. This role requires expertise in digital marketing strategies, as well as technical know-how in using tools like Google Tag Manager, Magento, and Shopify. Key Responsibilities: Digital Marketing Strategy:* Develop, implement, and manage comprehensive digital marketing strategies tailored to eCommerce clients.
* Optimize campaigns for maximum ROI, leveraging data-driven insights.
Client Management:* Serve as the primary point of contact for eCommerce clients, ensuring their marketing needs are met and exceeded.
* Build and maintain strong relationships with clients, understanding their business goals and translating them into effective marketing strategies.
Technical Implementation:* Set up and manage Google Tag Manager for tracking all eCommerce events, ensuring accurate data collection and reporting.
* Oversee the integration and maintenance of eCommerce platforms like Magento and Shopify, ensuring seamless functionality and performance.
* Collaborate with web developers and designers to implement and troubleshoot technical solutions.
Analytics and Reporting:* Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
* Provide actionable insights and recommendations based on data analysis to improve campaign performance.
EU Market Focus:* Tailor marketing strategies to align with the preferences and regulations of the European market.
* Stay updated on the latest trends and changes in the EU digital marketing landscape.
Team Collaboration:* Work closely with cross-functional teams, including SEO specialists, content creators, and designers, to ensure cohesive and effective marketing efforts.
* Mentor and guide junior team members, sharing expertise and best practices.
Qualifications: Experience:* Minimum of 5 years of experience in digital marketing, with a focus on eCommerce clients.
* Proven track record of managing and optimizing digital marketing campaigns for European clients is a plus.
Technical Skills:* Proficient in Google Tag Manager, with the ability to set up and manage all eCommerce events accurately.
* Strong knowledge of Magento and Shopify platforms, including their integration and management.
* Familiarity with web analytics tools such as Google Analytics.
Marketing Skills:* Expertise in SEO, PPC, social media marketing, email marketing, and content marketing.
* Strong analytical skills with the ability to interpret data and generate actionable insights.
Soft Skills:* Excellent communication and interpersonal skills.
* Strong organizational and project management abilities.
* Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications:* Experience with additional marketing automation tools and CRM systems.
* Certification in Google Analytics, Google Ads, or similar.
