Overview:
Digital Marketing Manager/Senior Manager – Website and Performance Marketing
Role Overview: We seek a talented and experienced professional for the role of Manager/Senior Manager who can own our digital presence from strategy to execution. The major responsibilities for this role would be managing our website end-to-end, owning our website's performance including off-page and on-page SEO and driving search engine marketing which in turn drives lead generation, and ensures a seamless user experience. In addition, the selected professional will be a part of global enterprise marketing team and will work with cross-functional teams. The selected professional will also be on point in end-to-end strategy and execution of our digital marketing initiatives and contribute to overall demand generation through industry best website practices.
Responsibilities:
Responsibilities:
* Collaborate with the website team, including web developers, content team, SEO specialists, and performance marketing professionals, to deliver high-quality website experiences and landing pages that drive conversion.
* Design and implement comprehensive Conversion Rate Optimization (CRO) strategies, utilizing A/B and multivariate testing, UX analysis, and landing page optimization techniques.
* Analyze website traffic and user behavior to identify opportunities for improvement and optimization, leveraging data-driven insights to enhance performance.
* Oversee the technical functionality, code, and content of the website, ensuring responsiveness, functionality, and compliance with relevant legal and web accessibility standards.
* Conduct and drive regular testing and quality assurance to maintain optimal site performance and user experience.
* Collaborate with the performance marketing team in executing PPC and paid acquisition campaigns on platforms such as Google and LinkedIn, optimizing campaigns for maximum impact.
* Generate regular reports on website performance, utilizing relevant analytics tools to track key metrics and identify opportunities for improvement.
* Conduct in-depth technical SEO analysis, on-page and off-page SEO, addressing site architecture, crawling, indexing issues, and providing actionable recommendations for optimization.
* Strategize our performance marketing index and streamline complexities associated with Search Engine Marketing
* Identify and implement technical enhancements to improve website health, search engine visibility, content optimization, and link-building strategies based on data analysis.
* Conduct keyword research to identify opportunities for on-page optimization, collaborating with content creators to align content with SEO strategies and targeted keywords.
* Optimize on-page elements, including meta tags, headers, and content, to improve search engine rankings and drive organic traffic.
* Develop and execute effective link-building strategies to enhance website authority, collaborating with SEO specialists to align efforts with overall SEO goals.
* Monitor and analyze the effectiveness of link-building campaigns, adjusting strategies as needed to maximize results.
* Stay informed about industry trends, algorithm changes, and emerging SEO technologies, implementing best practices and innovative approaches to maintain a competitive edge.
* Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all digital channels.
Qualifications:
* Master degree in Marketing, Business Administration, Computer Science, or a related field.
* 8+ years of experience in website management, performance marketing and digital marketing.
* Proven track record of driving website performance and achieving measurable results.
* In-depth knowledge of website analytics tools, SEO and SEM best practices, and performance marketing strategies.
* Strong analytical skills and the ability to translate data into actionable insights.
* Excellent communication skills and the ability to collaborate effectively with cross-functional teams. Strong eye for global-standard brand and design aesthetics.
* Detail-oriented with a passion for delivering exceptional user experiences.
* Proficiency in HTML, CSS, JavaScript, and other web development languages/tools is a plus.
* Certifications in Google Analytics, Google Ads, or related areas are desirable.
Location: Prodapt Global HQ, Chennai
Requirements:
Qualifications:
Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
8+ years of experience in website management, digital marketing.
Proven track record of driving website performance and achieving measurable results.
In-depth knowledge of website analytics tools, SEO best practices, and digital marketing strategies.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication skills and the ability to collaborate effectively with cross-functional teams. Strong eye for global-standard brand and design aesthetics.
Detail-oriented with a passion for delivering exceptional user experiences.
Proficiency in HTML, CSS, JavaScript, and other web development languages/tools is a plus.
Certifications in Google Analytics, Google Ads, or related areas are desirable.
