We are looking for an experienced Digital Marketing professional responsible for developing a cohesive digital marketing strategy that ensures strong brand presence, increases market share, drive lead generation and contributes to business growth.
Key Responsibilities
* Direct the design, development, and implementation of digital marketing campaigns to enhance brand awareness, retain customers, generate new leads and/or promote products & services.
* Develop and implement enterprise-wide website monetisation strategy aligned to the business growth objectives
* Build and grow the monetisation roadmap
* Set specific monetisation objectives and monitor progress
* Measure ROI and KPIs and prepare the budget
* Provide forward-thinking ideas and technical advice to effectively position Company messages and deliver superior client experience across all digital platforms including the website, and social media channels
* Work closely with different internal teams to ensure consistency through all digital marketing channels
Experience & Expertise
* In-depth knowledge of integrated marketing and digital disciplines (including audience identification and analysis, targeting, experience design, digital production, and online analytics)
* Proven experience with online marketing tools and web-based technologies
* Possess hands-on experience with SEO/SEM and CRM software
* Be highly motivated, able to act independently, and possess process strong management skills
* Must demonstrate maturity and receptivity to developing and trying new things. Ability to lead cross-functional teams; manage complex projects
### Job Features
Job Category Marketing
Industry Type Media / Health Care / Internet
Functional Area Marketing, Advertising, MR, PR, Media Planning
Role Digital Marketing Executive
